SEO or search engine optimization helps your website get more traffic and exposure. By helping your website get to the first page of Google for search terms such as “Best Doctor in the USA” or “get new braces in Dallas Texas” you can help bring in new clients for your business. SEO helps bring down your cost per client acquisition over time and is the best long term marketing solution for all kind of business.
PPC or (pay per click) via Google Adwords and Bing Ad Center is a great way to start getting immediate exposure for your business. By using PPC as a marketing method, you can get listed onto the first page of Google and start getting new patients while you work on your long-term SEO plan. Once your SEO kicks in, you can show up in the paid results, in the Google Map listings and also underneath.